What question did this study set out to answer?

To develop a standardized framework and operational measures for benchmarking and comparing wine tourism performance across destinations.

May 1, 2006International Journal of Wine Marketing

Benchmarking wine tourism development

View Full Paper

Ask AI

Bookmark

Authors

DGDonald GetzUniversity of Calgary GBGraham BrownUniversity of South Australia

Discussion

Member takes

Implication

Case study reveals limited visitor tracking alongside growth driven by market potential across regional wineries, highlighting practical metrics for benchmarking wine tourism destinations.

Key Points

To develop a standardized framework and operational measures for benchmarking and comparing wine tourism performance across destinations.
Conducted a regional case study surveying wineries (N=23) in the Okanagan Valley of British Columbia, Canada.
Evaluated winery management perspectives regarding current tourism development strategies, visitor demographics, data tracking practices, and perceived regional needs.
Wineries actively pursue tourism developments but systematically lack data collection on visitor volumes and tourism-related spending.
Regional operators target predominantly domestic, independent travelers rather than commercial tour groups.
Infrastructure development correlates strongly with regional market potential, where purpose-built landmark wineries serve as primary catalysts for tourism critical mass.

Cite This Study

Getz et al. (2006) studied this question.

synapsesocial.com/papers/6a7090998031ec7bb1dc6edd https://doi.org/10.1108/09547540610681077

View Full Paper

Ask AI

Bookmark

Implication

Case study reveals limited visitor tracking alongside growth driven by market potential across regional wineries, highlighting practical metrics for benchmarking wine tourism destinations.

Benchmarking wine tourism development

Discussion

Member takes

Implication

Key Points

Cite This Study

Benchmarking wine tourism development

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider