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February 1, 1969Journal of Marketing Research

The Negro and American Advertising, 1946–1965

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Authors

HKHarold H. KassarjianUniversity of California, Los Angeles

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Harold H. Kassarjian (1969) studied this question.

synapsesocial.com/papers/6a70aa89febe604dd7096f9d https://doi.org/10.1177/002224376900600102

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