Gender portrayals in MTVs “Top 100 of the ‘90s, So Far. . .”; music video compilation were analyzed in order to determine whether content regulations and musical format changes implemented near the close of the 1980s had a significant impact on the ways in which women and men were presented in the most popular videos shown on the network in the early 1990s. The analysis revealed that even though MTV executives might have become more aware of gender issues as the new decade began, the popular music videos they presented continued to underrepresent women and portray them in a manner that emphasized physical appearance rather than musical ability.
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Joe Gow (1996) studied this question.
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