The promotion and tenure policies and practices of marketing departments in particular are explored. The balance among the evaluative areas of performance (teaching, research, and service) are assessed, together with the perceived importance of the various components of each area. The results are discussed in terms of trends in today's educational system.
No takes yet. Share an insight, caveat, or question.
Beltramini et al. (1985) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: