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While the external measurement of service quality, and even the measurement of the expectations and perceptions of internal customers, is well established in the services literature, less attention has been given to the assessment of the ‘gaps’ which cause the customer discrepancy. This paper describes a study which ascertained internal gaps (‘1 through 4') in a large information systems department within a major consulting and accounting firm.
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Pitt et al. (1998) studied this question.
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