Technological convergence in audio-visual technologies

This article presents the results of a large-scale survey on viewing practices. Data from over 10,000 cases are used to explore the adoption-use diffusion gap and the correlation structures in the frequency of use of multiple channels (e.g. linear television, download, video-on-demand) on multiple devices. The results show that, although a lot of devices capable of audio-visual playback have been adopted, few of them are used to consume television content. Furthermore, in terms of viewing frequency, the data suggest spillover effects of using multiple devices, rather than a displacement. Finally, the results show a stable tendency to use multiple delivery channels within devices, rather than the formation of a pattern between devices. That is, channels usage frequency is correlated within devices, rather than scattered among devices.