Plural forms in store networks: a model for store network evolution

Very few papers have been written about plural forms in store networks. But today, many store chains have both franchise and company-owned arrangements. Actually, this has been the case for more than twenty years. After a review of the literature devoted to the choice between franchise and company-owned systems, Bradach's research and his model of plural forms are described. This model was based on a study of five American fast food companies. Research conducted in France in the hotel and catering, bakery, and cosmetics industries, is then described. The advantages and drawbacks of plural forms are defined as they appear in the results of a survey among managers of twenty-one companies managing thirty-five chains. A model of the evolution of store chain organization is then shown. This model takes into account various strategic and managerial considerations met by store chains during their life cycle. Finally, chains and networks are compared, and the results and research perspectives, discussed.