The Effect of Service Quality on Patient Loyalty Mediated by Patient Satisfaction

Healthcare professionals often strive to satisfy their patients by addressing their healthcare issues. Patient satisfaction is a crucial component in evaluating the quality of healthcare because it shows how well the staff is achieving the patients' goals. It has a significant impact on patients' expectations. The hospital sector must attain service quality standards that include accurate and precise outcomes of medical examinations, as well as polite and helpful treatment. The level of patient satisfaction affected many different areas of health care organisations. Customer loyalty was thought to be mostly influenced by the caliber of the services provided. Patients who experience such contentment will feel at ease and develop a favourable opinion of the caliber of the services. A key factor in achieving patient satisfaction was service quality. As a result, the patient felt that hospital services deserved to be at the top, leading him to pledge his commitment by refusing to use hospitals run by other companies.