The Influence of Digital Marketing, Customer Experience and Relationship Marketing on Customer Satisfaction

This study discusses customer satisfaction in financial services organizations. The data collection method used was a questionnaire distributed to 250 banking customers and analyzed using the Lisrel SEM program. Research findings indicate that banking organizations that use internet technology in marketing can have an impact on customer satisfaction. Customer value obtained based on experience and good service can strengthen customer relationships. This research was conducted in the Indonesian context. However, the findings of this study have the opportunity to be generalized and applied to financial organizations in other countries.