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With the publication of Volume 10 Number 4 1995, the Journal of Business & Industrial Marketing (JBIM) celebrated its tenth anniversary. Over the years, JBIM has emerged as a leading journal in the area of business‐to‐business marketing. To commemorate this achievement, examines the contributions of the Journal of Business & Industrial Marketing to the marketing field, in general, and to the more specific sub‐area of business‐to‐business marketing in particular. To accomplish this, reviews the origins of JBIM and provides an analysis of the nature of the articles published and contributors’ backgrounds. In addition, presents an overview of the journal’s history, contributions and content, along with some interesting summary statistics. Finally, discusses JBIM ’s past and present objectives, as well as its current positioning, recent developments and future directions.
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Lewin et al. (1996) studied this question.
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