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Pro-environmental behavior, alongside environmental awareness and knowledge, appears as the key factor in environmental protection worldwide. However, scientific research has proven that many industry fields face lagging behind environmental awareness and knowledge in this domain. This empirical research article aims to explore the type and level of corporate pro-environmental behaviour in the Serbian healthcare system. The pro-environmental behaviour is observed from two aspects - actual involvement and proactive involvement in environmental practices of healthcare organizations. The sample included 101 healthcare organization managers from Serbia. Computer Assisted Web Interview - CAWI was chosen as a technique of testing. The level of corporate pro-environmental behaviour in the Serbian healthcare system is found to be higher in the domain of actual environmental involvement, but lower in the domain of proactive environmental involvement compared to environmental awareness level. Based on these results, recommendations for healthcare environmental policy are provided.
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Milić et al. (2025) studied this question.
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