Understanding consumers’ psychology and revisit intentions are important to destination management. Few studies explored how hedonism affected on tourists’ experience and revisit intention. This study analyzes the relationship among hedonism, tourism experience, and revisit intention in Macau from the customers’ perspective. The findings show that there are direct and positive relationships between hedonism and revisit intention. This study draws the attention of applying hedonism to entertainment tourism to increase tourist revisit intention. Implications and suggestions for entertainment providers and tourism planners are provided.
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Luo et al. (2021) studied this question.
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