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September 1, 1988Journal of Consumer Research

The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations

William D. Diamond

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Abstract

Journal Article The Effect of Probability and Consequence Levels on the Focus of Consumer Judgments in Risky Situations Get access William D. Diamond William D. Diamond Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 280–283, https://doi.org/10.1086/209165 Published: 01 September 1988 Article history Received: 01 June 1986 Revision received: 01 March 1988 Published: 01 September 1988

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William D. Diamond (1988) studied this question.

synapsesocial.com/papers/6a7121fe75498292b70a9e77 https://doi.org/10.1086/209165

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