Decision and risk analysis (D&RA) enables Du Pont's business teams to develop creative strategy alternatives, evaluate them rigorously, select those with the greatest expected shareholder value, and design implementation plans the businesses can enthusiastically support. Du Pont organized internal and external resources to develop its D&RA capability and incorporated D&RA in several ongoing business processes. One Du Pont business utilized D&RA techniques to develop a business strategy that enhances value by $175 million.
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Krumm et al. (1992) studied this question.
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