The framing effect of negation frames

The current study explores the effect of negation frames on risky decision-making. Frames created with negation verbs, such as ‘not be saved’ rather than ‘die,’ are called negation frames. The results suggested that the effect of negation frames on decision-making is not significant. However, people tend to code negation frames differently. If negation frames are coded positively, people prefer a conservative option, whereas if negation frames are coded negatively, people prefer a risky option. Even in the same frame, this coding difference can result in decision-making differences. The findings of this study extend the meaning of the framing effect.