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Any complete rhetorical theory must consider the problem of adjusting beliefs to others while maintaining the self. Richard Weaver suggests an approach to this problem by deriving a logic of belief from a social conception of man and adapting invention and judgment to this logic. Weaver presents rhetoric as a means for discovering ways to transcend cultural pluralism and inter‐cultural diversity without foregoing our selves.
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Cushman et al. (1973) studied this question.
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