Can Implicit Associative Responses Be Measured by Word Association Tests?

The number of superordinate responses on a categorized word association test was lower when stimulus words from each category were presented in blocks or when there was no time pressure for responding. Both findings illustrate the susceptibility of word associations to the influence of variations in administrative procedures. The results are discussed in terms of their implications for the relationship between overt word-association-test responses and implicit associative responses.