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This paper reviews the development of size labelling systems for women's garments sold in the U.S.A. The review shows that three trends are evident: (1) a continuous decrease in the numerical codes of sizes; (2) an emphasis on large and petite sizes; and (3) the introduction of split sizes. Problems with the size labelling systems currently in use in the U.S.A. are also discussed. A survey of consumers' preferences regarding various size labelling system is recommended.
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CHUN‐YOON et al. (1994) studied this question.
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