Influencing Common Sense Interpretations Of An Urban Setting: The Freeway Coffee Shop*

This paper attempts to make explicit the process and strategies by which one urban setting (a freeway coffee shop) attempts to guide, influence, and direct the interpretations of passersby. In this way, we might begin to see how urban settings and organizations construct and manage impressions which facilitate the codification schemes of urbanites. Finally, the approach suggested in this paper is one which will hopefully contribute to the broader study of urban social organization. The data were collected through informal conversations, unstructured interviews, and participant observation.