Pengaruh Penetapan Harga Promo Terhadap Keputusan Pembelian di Outlet Indomaret.

The purpose of this study is to determine the effect of determining promo prices on purchasing decisions at Indomaret outlets in Liluwo Village, Kota Tengah Sub District, Gorontalo City. This Study uses a quantitative approach along with the use of survey research methods. The data used are primary data obtained from distributing questionnaires to Outlet Indomaret consumers, Liluwo Village, Gorontalo City and the number of simples are 55 Respondents. The data are then analyzed using simple linear regression with the use of the SPSS program. The results show that there is a significant effect of determining promo prices on purchasing decisions at Indomaret Outlets in Liluwo Village, Kota Tengah sub District, Gorontalo City. The Magnitude of the influence of price promotion on purchasing Decisions is 43.3% while the remaining 52.7% is influenced by variables that are not examined in this study.