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October 29, 2003Marketing Intelligence & Planning

The Internet revolution: some global marketing implications

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TMT.C. MelewarMiddlesex UniversityNSNichola Smith

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Melewar et al. (2003) studied this question.

synapsesocial.com/papers/6a718a89a528af2d65c41d72https://doi.org/10.1108/02634500310499220
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