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April 1, 1989Journal of Marketing Education

Videotaped Role Playing in the Personal Selling Classroom: A Practical Guide

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SCStephen B. CastleberryUniversity of Minnesota

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Stephen B. Castleberry (1989) studied this question.

synapsesocial.com/papers/6a718ac3f44fa9f079df52b9 https://doi.org/10.1177/027347538901100107

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