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Extant evidence from media organizations is reviewed which is relevant to a theory of organizations as political coalitions. The behavior of organizations in such diverse fields as daily newspapers, network television, and the radio/recording industry fits the political coalition pattern with one important exception: mass media organizations are unable to arrange a negotiated environment especially at their output boundaries and hence, must find ways to cope with the uncertainty.
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John Dimmick (1979) studied this question.
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