This original empirical work examines the development process characteristics of small entrepreneurial service firms. The results of 12 interviews suggest that successful entrepreneurial innovation projects are the result of a five-stage process model. This entrepreneurial new service development process model differs somewhat from the proposed process models, focusing on large service corporations. Besides a more flexible and informal process for entrepreneurial services, the development cost and the final market price are strongly related to success.
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Ottenbacher et al. (2006) studied this question.
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