Polling has taken on new dimensions with the upsurge of press-conducted polls and surveys. This diffusion of polling technology raises a number of issues for the press, for the institution of public opinion polling, and for politics and policy making. News creation by polls offers the press some opportunities for altering and extending traditional modes of coverage of politics. But it poses some dangers as well, which deserve close attention.
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Albert E. Gollin (1980) studied this question.
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