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June 23, 2010Journal of Consumer ResearchOpen Access

Subtle Signals of Inconspicuous Consumption

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Authors

JBJonah BergerUniversity of PennsylvaniaMWMorgan K. WardEmory University

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Berger et al. (2010) studied this question.

synapsesocial.com/papers/6a71baa12163a0a01bc5bfcfhttps://doi.org/10.1086/655445
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