Development of agritourism as an innovative approach to agricultural complex management in Russia

Purpose The purpose of this paper is to analyse the problems and prospects for the further development of agricultural tourism in Russia. The paper focuses on innovations in the agricultural complex, particularly on an innovative approach to agricultural tourism management. Design/methodology/approach The authors use statistical analysis and a case study approach as the main methods. The paper contains statistical data on agricultural complex and agritourism development in a number of Russian regions. The case study illustrates the prospects for implementing innovations in the management of an agricultural complex and the development of agritourism. Findings The research sheds light on the contemporary state of the agricultural complex in the Russian Federation and on the challenges for the development of agriculture during economic sanctions, with a related impact on exchange rates and the value of the Russian Ruble. Originality/value The paper comments on the sociocultural resources for agricultural development based on the results of a three-year study of tourism-based networking involving entrepreneurs, locals and state and municipal authorities.