The Demographic Effect on the Performance Level of Private Clubs

This study explored which demographic variables had the largest influence on five different financial performance measurements (total revenue, dues income, initiation fees/deposits, average member spending, and gross operating profits) and the number of full-privilege members fur private clubs (e.g., country clubs, city-dining clubs, yacht clubs, and athletic clubs). Data was collected from 58 private clubs in eleven major cities across the United States. The variance in four of the six private club performance measurements could be explained from the demographic variables measured within a ten mile radius of the club. The percentage of variance explained by the demographic variables for the following performance measurements: initiation fees/deposits, number of full-privilege members, total revenue, and average member spending, was between 49 and 61 percent.