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Interview study reveals favorable views of cigarette advertisements associate with regular smoking in adolescents, suggesting marketing reinforces youth tobacco use.
In this study, 258 15-year-old school pupils were interviewed about their smoking behaviour and opinion of cigarette advertisements. More regular smokers than non-smokers held the view that the cigarette advertisements used in this study were exciting, interesting, eye-catching, glamorous and witty. A favourable opinion of advertisements was found to be significantly associated with adolescents' smoking. These findings provide some evidence to support the suggestion that cigarette advertisements may maintain smoking in adolescents by reinforcing a favourable attitude towards smoking.
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Potts et al. (1986) studied this question.
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