Answers are grounded in this paper and cite their sources.
Sport events have become an important component of many city marketing plans. Media coverage is believed to increase awareness of the host city. This study reports the results of a content analysis of 2002 NCAA Women's Final Four telecasts. Event logos provide the most exposure for the host city, with little obtained via city images. Icons were found to effectively differentiate the city from competitors. Practical implications and future research extensions are suggested.
No takes yet. Share an insight, caveat, or question.
Green et al. (2003) studied this question.
Synapse has enriched 10 related papers. Consider them for comparative context: