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March 1, 1987Journal of Consumer Research

The Role of Imagery in Information Processing: Review and Extensions

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Authors

DMDeborah J. MacInnisUniversity of Southern California
Linda L. Price
Linda L. PriceUniversity of Wyoming

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Cite This Study

MacInnis et al. (1987) studied this question.

synapsesocial.com/papers/69d8a889d2f7327e70ae3d47https://doi.org/10.1086/209082
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Also Consider

Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes1982 · 185 citations
  2. 2Depth of processing and the retention of words in episodic memory.1975 · 3,971 citations
  3. 3The Effect of Numbers on the Route to Persuasion1984 · 190 citations
  4. 4Why never forgetting a face matters: Visual imagery and social memory.1982 · 36 citations