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This spring a group of senior hospitality-industry executives will commence a new senior-management program. After two years of intensive preparation in program design, materials development, and class testing, as well as industry-education dialogue, the Advanced Management Program for the Hospitality Industry (AMPHI) will start in April 1983 at the University of Guelph. The hospitality industry's need for a top-management program of this type was revealed in earlier research and confirmed by strong industry support. This article explains the whys and hows of the new program
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Powers et al. (1983) studied this question.
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