Information privacy in tourism and hospitality: technology-specific issues, theoretical fundamentals and future research avenues

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The imperative data-driven digital transformation in tourism and hospitality has sparked renewed scholarly and practical urgency. However, research on this prominent topic remains fragmented and limited. This study systematically reviewed and evaluated 83 articles published on Q1 SSCI-listed tourism and hospitality journals over the past decade (2015–2024) to map the current landscape and highlight research deficits. This review reveals customers’ heterogenous privacy concerns across technologies and critically evaluates dominant theoretical frameworks. By synthesizing these insights, this study contributes to the research domain by highlighting underexplored research areas and suggesting future research avenues.