Perception touristique et villes. Un quart de siècle de Guide Vert en Nord -Pas-de-Calais

Vert in Nord -Pas-de-Calais. From the hypothesis that the stars given by a tourist guide to cities are good perception indicators for these cities, the author analyses the situation of the Nord -Pas-de-Calais cities through the Guide Vert published by Michelin since 1971. The global result indicates an encouraging growth of the number of stars, but expresses too the difficulties in communicating to the general public the direct and indirect efforts made for 25 years in favour of urban tourism in the various regional policies, efforts which are to be pursued.