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OBJECTIVES: To study if receptivity and exposure to tobacco marketing are correlated with tobacco use and psychosocial risk factors for tobacco use among a sample of urban Indian youth. METHODS: Analysis of cross-sectional survey data from Project MYTRI, a group randomized intervention trial, in Delhi and Chennai, India, collected from sixth and eighth graders (n=11,642), in 32 schools in 2004. RESULTS: Exposure to tobacco advertisements and receptivity to tobacco marketing were significantly related to increased tobacco use among students. CONCLUSION: This association suggests the need to strengthen policy and program-based interventions in India to reduce the influence of such exposures.
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Arora et al. (2008) studied this question.