This paper reports a study comparing the memorability of information that either confirmed, disconfirmed, or was irrelevant to, particular real‐life social group stereotypes. Memory for both stereotype‐confirming and stereotype‐disconfirming material was enhanced relative to that for material which was stereotype‐irrelevant. Further, there were no differences between the memory for stereotype‐confirming and ‐disconfirming information. Implications for stereotype stability and change are noted.
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Cano et al. (1991) studied this question.
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