Managing The Uproar About Halal Tourism:Learning From Japan

This research aims to find out the similarities and differences between Tokyo, Japan, and Medan (Lake Toba), Indonesia, in introducing Muslim Friendly to the international world, especially for Muslim tourism through 5 aspects, namely Tourist Destinations, Culture, Food, Lodging, and Places of Worship. This research is qualitative research with a liberal economic approach, with Muslim-Friendly as a political commodity used to analyze policies between Japan and Indonesia in implementing Muslim-Friendly policies. This research was conducted using the concept of comparative study of Tokyo, Japan, and Medan (Lake Toba), Indonesia, in implementing Muslim Friendly, Japan which is a Muslim minority, strongly supports Muslim Friendly Tourism, while Indonesia, which is a Muslim majority in some areas, refuses to be a Muslim Friendly Tourism. The results found that Tokyo, Japan, as a Muslim minority country, is very supportive of becoming Muslim friendly due to economic interests, while Medan (Lake Toba), Indonesia, refuses to become Muslim friendly related to religious political elements. Novelty/Originality of this research: By using content analysis, this study found similarities and differences between the two countries and the level of importance that is prioritized in improving Muslim Friendly in each country.