Polar Bear Viewers as Deep Ecotourists: How Specialised Are They?

Individuals visiting natural areas, such as national parks, or engaging in certain outdoor recreation activities like birdwatching, are often assumed to be ecotourists and also concomitantly assumed to be highly specialised by virtue of their behaviour. In this study, tourists visiting the Churchill Wildlife Management Area in Canada to view polar bears are examined using a comprehensive index of specialisation and compared to selected demographic variables and indicators of environmental concern. The results suggest that these visitors reflect a wide range of levels of specialisation, and that the majority of visitors are novices who might not share the same degree of concern for the environment or the same motives for visiting as their more specialised counterparts. Concerns for management of natural areas for wildlife viewing are raised based on these findings.