The Concept of Arts/Cultural Management: A Critical Reflection

While some practitioners adopt a reductionist approach to inquiry in the cultural management discourse, this article is a critical reflection upon the practice of cultural management as an academic discipline. The article deals with a theoretical framework on how to formulate cultural management strategies that promote the sharing of cultural values throughout the global community. The article traces the history of graduate education in arts management from the late 1960s to the present, as well as discussing policy, research reports, and programs that have helped to build arts management as a comprehensive field of study. Though multidisciplinary in conception, the article posits that practitioners should acquire general training in the management sciences and proceed to professionalize in one distinct field of the arts and culture. Relevant courses in the social sciences and business studies should be incorporated as well. Five critical domains of cultural planning are discussed—arts and culture, citizenship and identity, spatial culture, communications, media and planning—as major concerns for the successful training of dynamic arts managers. The authors predict a time when cultural management will cease to be an adjunct discipline and become an independent school within the university system.