Rural sourcing in North Carolina: promoting economic sustainability

Offshore outsourcing has become a primary tool to gain a competitive edge in almost every sector of the global environment, including for-profit and not-for-profit enterprises. An alternative to offshore outsourcing known as rural sourcing has begun to gain traction, particularly in the USA. This new model is chronicled in a non-profit, governmental arena, where the North Carolina Division of Motor Vehicles has successfully transitioned its 100-employee call centre from a metropolitan area to a rural area.