Contrary to the general impression of the daily newspaper industry as a dying industry, data from 1987 to 2003 showed an industry in transition. Although 305 newspapers ceased daily publication during this period, 64% of these newspapers continued to serve their markets as weeklies, merged dailies, or zoned editions. The 111 dailies that went out of business were offset by sixty-three dailies that started publication. In effect, the newspaper industry lost service in forty-eight markets during seventeen years.
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Cho et al. (2006) studied this question.
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