Internet Thinking for Omnimedia Reconstruction of News Production and Dissemination Mechanism of Chinese Traditional Mass Media

This paper briefly combs the practical innovation of Chinese traditional media in news production and dissemination mechanism, focuses on the on the analysis of subjective and objective factors that restrict the innovation and reform of its original mechanism, and puts forward the reconstruction and innovation mechanism of news production and dissemination in the omnimedia era with the thinking of the Internet. Set up service thinking, set up an all-round agenda, report major social events in the whole process to build a dynamic media platform; Set up the user's thinking, carry out all-round mass communication, meet the audience's personalized news consumption needs in all aspects to build a multi-dimensional platform; Set up open thinking, conduct audience interaction in all directions, strengthen the public participation experience in the whole process to build a multi-terminal communication platform; Set up platform thinking, expand the communication effect in all directions, give full play to the efficiency of media integration in all aspects to provide the multi-form experience.