Evolution of children's television regulatory policy

Children's television regulation has remained a highly visible and controversial topic in communications policy over the last 25 years. However, few substantive policies in this area have been enacted. This essay analyzes the development of children's television regulation and discusses the various attempts at reform and the reasons behind their lack of success. An assessment of the future outlook for regulation indicates an increasing emphasis on legislative proposals is likely to emerge. Implications of this new approach are discussed.