The Production of the Female Entrepreneurial Subject: A Space of Exclusion for Women of Color?

SUMMARY Using critical discourse analysis, this paper examines how the female entrepreneurial subject is constructed/produced within entrepreneurial discourses, how this subject is racialized, gendered and classed, and examines what practices contribute to the shaping of the female entrepreneurial subject. I specifically look at four areas/discourses central to entrepreneurship; that of independence, self-definition/self-monitoring, networking, and women's abilities as businesswomen. I contend that contemporary self-employment discourses mirror those of neo-liberalism/modernization where the notion of the independent liberal subject has the ability to self-determine and self-monitor, which is a sign of autonomy and mastery of the self. I also argue that the space of women's entrepreneurship legitimizes white middle-class women's experiences and excludes women of color from becoming active subjects in entrepreneurial discourses.