Teaching Qualitative Methods in Management Classrooms —

This article describes an innovative approach to teaching qualitative research methods for organizational studies using researchers who publicly display in real-time their approaches to analyzing real textual data. The authors developed this approach to help students appreciate the many ways in which qualitative research can generate uniquely meaningful interpretations of text. Students reported that the qualitative module was worthwhile in helping them to demystify the process of data analysis, particularly demonstrated through a joint panel session of three researchers. The authors also hope that this article inspires others to use similar approaches in their own teaching of qualitative methods.