Randomized trial investigates correcting misperceptions of peer support for union membership, highlighting implications for recruitment.
Young workers underestimate their peers' support for trade union membership. In a pre‐registered experiment ( N = 444), correcting this misperception increased stated joining intentions but did not change behaviour. The findings identify pluralistic ignorance as a psychological barrier to unionisation, suggesting that social norm messaging could support union recruitment among young workers.
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Martin Wessel (2026) studied this question.
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