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August 5, 2026Acta PsychologicaOpen Access

Inspiring green action at work: CSR, admiration, and environmental self-efficacy as drivers of energy-sustainable behavior in China's hospitality industry

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Authors

YWYiheng WuGuizhou UniversityWQWeiqiang QiZunyi Medical UniversityMAMuhammad Zulqarnain ArshadNorthern University of Malaysia

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Implication

Randomized trial examines CSR as a driver of energy-related behavior in hospitality, suggesting actions for change.

Key Points

  • This study aims to explore how corporate social responsibility influences energy-related pro-environmental behavior among employees in China's hospitality sector.
  • Data collected from 347 employees at six upscale hotels in Beijing, Shanghai, and Guangzhou through a three-wave survey.
  • Utilized partial least squares structural equation modeling in SmartPLS to test relationships between variables.
  • Explored cognitive pathways (environmental self-efficacy) and affective pathways (admiration) as mediators.
  • CSR positively predicted energy-related pro-environmental behavior, environmental self-efficacy, and admiration (all p<0.05).
  • Environmental self-efficacy and admiration both mediated CSR's effect on pro-environmental behavior.
  • Environmental concern strengthened the effect through self-efficacy but not through admiration.

Cite This Study

Wu et al. (2026) studied this question.

synapsesocial.com/papers/6a72e7e2226790f37065728ahttps://doi.org/10.1016/j.actpsy.2026.107538
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