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Project examines how AI-driven language impacts trust and effectiveness in brand communication, suggesting implications for marketing.
This project focuses on AI-driven brand communication, language quality, customer trust and the perceived effectiveness of communication. It examines how language strategies used in AI tools, including chatbots, generative models and automated texts, influence the persuasiveness and credibility of brand communication. The project aims to generate empirical and conceptual outputs relevant to marketing communication, consumer behaviour and the responsible use of artificial intelligence in brand communication. This OSF page serves as a transparent archive of selected project outputs, publications, conference materials, datasets and supplementary research documentation.
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Lipták et al. (2026) studied this question.
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