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Looks at the development of the voluntary sector into a semi‐professional area undertaking more work which was previously seen as the State’s responsibility. Considers the amount of trust invested in these charities and the damage that new fundraising techniques may inflict. Outlines the recent political influences on society and the individual together with the resulting attitudes to charity. Briefly outlines the local and global perspectives including mass media communication.
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Fenton et al. (1999) studied this question.
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