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February 1, 2007Journal of Marketing Research

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

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Authors

PCPierre ChandonINSEADBWBrian WansinkNew Mexico State University

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Chandon et al. (2007) studied this question.

synapsesocial.com/papers/6a73157b87ead0d7fbacb51bhttps://doi.org/10.1509/jmkr.44.1.84
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